Making the World a Better Place a Drop at a Time

Can companies help make the world a better place? Can businesses truly do well and do good at the same time? We think the answer is yes and we’re lucky enough to be able to do just that.

Today, sustainability efforts and corporate responsibility are becoming the norm. In fact, more and more companies are trying to give back because studies show that consumers want that. But for companies like ours, it’s more than just a PR ploy. It’s a belief deeply embedded in our company’s DNA that we all have a responsibility to make the world a better place.

Healing wordsFounder Jim Hefner started our company because he and others in his circle experienced firsthand what cannabidiol (CBD) can do to improve people’s lives. He wanted to share that knowledge and help others in the process. While those of us at Sunrise CBD are all from different walks of life, we are united by that belief – that we can promote the power of healthy living and the healing potential of nature and our own bodies.

Jim recognized what CBD could do for people beset with the aging issues and/or suffering from chronic pain. He believed CBD could do what many other western medicines and big pharma couldn’t: ease many common health issues without being addictive, ineffective or downright harmful.

Jim also realized that many CBD products were out of reach for some people because of the high price. He reasoned that by lowering the price many more people would be able to afford CBD.  They’d be able to afford to get enough of it to truly reap the benefits from this miraculous compound. And for those with chronic pain, the savings could be substantial.

Making the World a Better Place

As it turned out, businesses CAN do good and do well at the same time. Sunrise CBD is helping to make the world a better place, one drop at a time. The more bottles sold, the more good we are doing!

Once Sunrise CBD started taking off, Jim decided the company could do even more. So, he started “Project Sunrise” a give-back initiative for 2020. Each month this year, we have partnered with a different non-profit or coalition that empowers through education, advocacy and charity.  We share a portion of sales each month and help these organizations raise awareness for local and national issues.

You Matter, Not Alone logoThe recipient of the first donation, in January, was You Matter-Not Alone (YMNA), a suicide prevention and awareness non-profit based in California. YMNA’s mission is “to keep children and the community safe, understand mental health and why individuals commit suicide in our society, address various types of bullying and provide interventions to students on how to end behavior, and report it immediately.”

“Suicide is the 10th leading cause of death across America, as young as 10 years old, and the rate continues to be rising” said Donna Quach, founder of YMNA.

The organization’s staff and volunteers travel to schools, churches and military installations. There they educate students, teachers, parents and the community on suicide awareness, bullying prevention and sexual trauma counseling. And they do it all for free.

“We decided to start with YMNA because they are of great service to the community, especially those at the greatest risk of suicide, veterans, teens and the elderly” Jim explained.

American Cancer Society logoFor February, Sunrise CBD has teamed up with the American Cancer Society, whose mission is to free the world from cancer. A portion of every order in February went to the organization, which focuses on preventing cancer, saving lives, and diminishing suffering from cancer through research, education, advocacy, and service.

World Vision logoThis month we’re helping a friend who is running the L.A. Marathon and raising money for World Vision. World Vision is an organization that works around the world to help raise people out of poverty. The group has also provided access to clean water for 3.3 million people! We believe all people should have access to clean water, and we’re proud to support this worthy cause.

At Sunrise CBD we’re proud of what we do and are gratified that we can help others. We know that not everyone is fortunate enough to be able to do that, so, thanks to our customers for helping us do what we can to make the world a better place one drop of CBD oil at a time.

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Sunrise CBD products are made from 100% pure CBD from organic hemp grown legally in Colorado.  We offer our product at 50%-80% less than our competitors because we ship directly to your home. Learn more at


Hemp’s not just great for CBD, it’s great for the planet.

When the Agriculture Improvement Act of 2018 (AKA “The Farm Bill”) was passed last December, hemp was removed from the Controlled Substances Act. While the 2014 Farm Bill allowed industrial farmers to start growing hemp if made legal at the state level, the 2018 Farm Bill meant it was no longer an illegal substance at the federal level. This paved the way for CBD products and the hoopla surrounding that kept hemp itself somewhere in the shadows. Sure, this versatile plant is important in CBD production, but it’s so much more. And it’s great for the planet!

Hemp: Something Old is New Again

Hemp is nothing new. Evidence of hemp rope was found via an imprint in broken Chinese pottery from about 10,000 B.C. A remnant of hemp cloth dating back to 8,000 B.C. was found by archaeologists in ancient Mesopotamia (now Iran and Iraq). Up until the cotton gin was invented, hemp was the most popular fiber for textiles. In fact, the first American Flag, sewn by Betsy Ross, was made of hemp, as were the covers of the Conestoga wagons that brought American West.

Hemp had many other uses as well. The Chinese used hemp to make durable bow strings and paper. In the Middle Ages, hemp was used to make sails for ships. In fact, the word “canvas” comes from “cannabis” and means “made from hemp.”

So hemp has a strong place in history, but the modern era stigmatized hemp because of its relation to marijuana (hemp and marijuana are both members of the cannabis family), ignoring its historical uses and its promise as a sustainable crop that can be made into fiber, building materials, plastic, rope, paper, jewelry and biofuels – there are some 25,000 products made with hemp. And in addition, hemp aids in water and soil purification.

The Sustainability of Hemp

Hemp shows great promise for a sustainable crop, a crop that is grown in an ecologically mindful way, with a focus on soil health and biodiversity rather than using chemicals.

According to Sana Packaging, which produces hemp-based plastic packaging for the cannabis industry, hemp has great promise. On the company’s website it says, “The domestic hemp industry is growing over 30% per year and has the potential to reinvigorate economically stifled agricultural communities all across the United States. With its rapid growth cycle, hardiness, and versatility, hemp provides maximum benefit with minimal impact on the environment.”

Hemp is also a great crop for producing durable textiles. When compared with cotton, for instance, hemp is a far more sustainable crop:

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Hemp v. cotton sustainability infographic

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Hemp can also be used to make paper. One acre of hemp can produce 4 times more paper than one acre of trees, and hemp is ready for harvest after just four months, vs. 20-50 years for trees. Hemp breathes in 4x the carbon dioxide (CO2) of trees during its growing cycle, requires no chlorine bleach and hemp paper can be recycled up to 7 to 8 times, compared with 3 times for wood pulp paper.

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Hemp v. wood sustainability infographic

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Hemp’s Great for the Planet

Hemp aids in water and soil purification. It was used in Chernobyl in the 1990s because of its ability to extract heavy metals from contaminated land. In Italy, farmers planted industrial hemp to leach heavy metals from the soil contaminated by a nearby steel plant.

The process is known as phytoremediation. In phytoremediation contaminants are absorbed by living plants, in this case hemp, which removes heavy metals, particularly copper, cadmium and nickel from contaminated soils.

Some other ways hemps is great for the planet:

Health benefits of Hemp

Of course, hemp isn’t just great for the planet: It has health benefits, too. Another product that comes from hemp is hemp seeds. Hemp seeds are considered a superfood because they are rich in protein, fiber, and healthful fatty acids. More than 25% of their total calories are from high-quality protein, so hemp seeds are a great protein source. They contain vitamin E, magnesium, phosphorous, and potassium, as well as iron, zinc and B vitamins.

Hemp oil is a seed oil that contains no CBD, which is also derived from the hemp plant.

CBD oil on the other hand, is also derived from the hemp plant. It is extracted from the entire hemp plant for a compound that is 99+% pure CBD. While derived from a plant from the same family as marijuana, CBD has zero THC, so it doesn’t have the psychoactive properties of pot.

What is does have is the cannabinoid that assist in providing relief for a number of ailments from acne to rheumatoid arthritis. It has been approved as a treatment for a rare type of epilepsy, but otherwise is not regulated by the FDA. However, CBD is safe, effective and non-habit forming, so it’s an excellent alternative to prescription medication. Check out “CBD 101” for everything you need to know about CBD.

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Sunrise CBD is conscious CBD crafted for wellness. We ship direct to your home, so we cut out the middleman and can offer our products at up to 80% off other brands’ prices. Check out our shop and see for yourself!

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